GingerBeard's Preserves – Packaging Refresh
A refresh to GingerBeard’s product packaging, the challenge was to figure out a way in which to simplify their busy and inconsistent label designs whilst maintaining the recognisable elements that the brand is known for. Implementing a new modular system allowed the designs to work across over 70 product labels in various shapes and sizes. Collaborations and awards now had their own space to shine, whilst giving the product names more legibility and prominence to stand out on shelves. This new system also provided the freedom to simplify the current logo, separating the brand elements to relocate the gingerbread man to within the grid.